Letter to Jeremy Hicks

Skipton01

Admin Team
Following on from the recent door cracking issues and the used car award debacle, below is a copy of the letter sent to Jeremy Hicks, the head of Audi UK:

Have a read and let me know what you think.

As has been suggested, we can all write in to express our concerns and then maybe take further steps if this proves futile, but let's see how this letter goes first.

Cheers,

Mike

Dear Sir,

I would like to bring to your attention what could be a very serious issue with the Audi A2.

I am the Technical Director of the A2 Owners Club and the owner of a 2005 model year A2. This car, although only just 3 years old, has had both its front doors replaced, under warranty, following the discovery of cracking around the hinges.

I am quite aware that the A2 has been out of production for some time now, with the last cars coming off the production line in the summer of 2005 and that issues of this nature will not be uppermost in your mind. However, what should be of concern to you is the way in which owners of these vehicles are being treated by your franchised dealers when they try to resolve the cracks in their doors.

Most owners are told that it isn’t a problem and that anyway, they are now out of warranty, so if they want something doing about it, they will have to pay for the work themselves. This is not really the attitude expected, especially when many owners are only just outside the warranty period and have spent a lot of money on the A2 in the first place (my own example, which I bought new from Stockport Audi, cost almost £20,000!). I am not so sure that the issue is so easily dismissed though, as I regard it as a design fault.

Having had a long talk about the door issue with a workshop manager of one of your authorised aluminium repair centres, it appears that the design of the doors now being fitted to A2s, whether due to cracking or to accident damage repair, is substantially different, especially in the area affected by the cracking. The area around the top hinge is substantially stronger and reinforced by the addition of a spacer plate, features that are absent on doors manufactured before, or fitted to cars built prior to mid-2005.

For this reason, I would ask you to rethink Audis position on the matter of door replacement. The standard 3 year/60,000 mile warranty, should not be used as the yardstick in this instance, as the failure is due to poor design and it can be argued that the doors were not fit for purpose. I would ask that any A2 owner should be able to have their doors replaced, free of charge in respect of parts, materials and labour, if they are showing signs of cracking around the top hinge area, irrespective of the age of the vehicle. After all, even the oldest example is now only 7 years old and problems of this nature should not be expected at this stage in the vehicles life.

Aside from the above issue, which affects a large number of cars, I would also like to raise a separate issue with you, which is of concern to virtually all A2 owners:

I meet many owners in the course of my work with the A2 Owners Club and one topic that is always raised is the feeling of abandonment by Audi, which has substantially increased since the deletion of the model. The reported attitude of most franchised dealers is one of near contempt for owners and their vehicles. When this is combined with the letters that a lot of owners received offering a substantial increase in the trade-in value of their A2 is taken into account, it seems that Audi is trying to quietly brush the A2 under the carpet, as something to be ashamed of! The availability of certain parts is already an issue and we are only 2 years on from the cessation of production!

Vorsprung Durch Technik – Advancement Through Technology, it is the essence of Audi and no car of recent years embodied this ethos more so than the A2. It was, and remains, a truly innovative car, which was ahead of its time. The world has now seen that the path forged by the A2 was the right way to go and yet Audi cannot see this, choosing to forge ahead with the development of hybrid technology (Q7 & Metroquattro concept) instead of building in efficiency from the start. Audi is now following the lead of other manufacturers, instead of leading the way forward.

If the powers that be had had the courage to continue and develop the A2, it is almost certain that the limiting factor of sale price could have been resolved by new methods of construction and increased production efficiency, as used now on the TT and A5.

It is also highly ironic that for many years, Audi has strived to build a car that can beat the BMW Mini, but they actually had one all along, that they cancelled! I refer of course to the recent Autotrader Used Car Awards.

It was my own A2 that was used for the location filming of the awards and the votes that helped to achieve the significant victory came from my members, those very people who feel so let down by Audi. Having recently won the Audi Driver Gold Award for Information, we at the A2OC feel that this award would be more appropriate if it were donated to us. After all, Audi does not make used cars and we truly feel that the award was secured for the A2 by all of the owners and members who voted with such conviction and hold the car in such esteem.

If you have reached this point, having read all of the above, I thank you. I realise, as I said before, that the A2 is not the most pressing issue you must have and it is good to see the marquee going forwards with such pace. However, I would appreciate your thoughts on the above and look forward to an early reply. If you would like any more details on the cracking or photographs, please don’t hesitate to get in touch.
 
I forgot to add the articles in this month's Audi Driver magazine.

The A2 is mentioned many times and some pics too, well done to all for the Auto Trader and magazine votes.

Regards

glock17
 
Nicely put, hope your not holding your breath for a positive reply tho, dont think your loss to the boards would be taken well ;)
 
Mike
Very well constructed letter
I Know that you have now got your doors sorted so i would like to say
Many thanks for taking the time to appeal on all our behalfs with your
letter ....
This is something that really needs to be addressed im sure that with all the possible claims
that could come to Audi they will simply want to brush this problem under the carpet
but it is a problem that is not going to go away and it will no doubt affect many of us with A2's
with or without a warranty in years to come and im so glad that
we have you on our side who obviously knows the technical side of the car inside out
and also the correct use of teminoligy......;)

Lets look forward to a quick response
from Monseur Hicks
Once again
Many Thanks
Carl
 
Looking forward to reading there reply if you get one. I doubt they'll know where the award is to send it on to a2oc
 
Thanks for that Carl, however, what we all need to remember, Audi included, is that if the door issue is sorted out without cost to the owner, then it will be of benefit to everyone:

We, the A2OC, will benefit as we will continue to have members and new comers, because people won;t be put off by the issue, otherwise, numbers will dwindle as potential new owners buy somethingelse that doesn't suffer this problem.

Audi too will benefit: just look at the numbers of people who have an A2 and then move on to another model in the Audi range. Also, if owners perceive Audi to be a company that actually does give a toss, then they will be more likely to stay with the brand and recommend it to others.

So, it's not as daft a request as it first appears.

Cheers,

Mike
 
In a court of law, Audi would probably not have a leg to stand on. If there wasn't a problem with the doors, why did they develop a new design? I hope you get a reply though Mike.

RAB
 
Thanks for that Carl, however, what we all need to remember, Audi included, is that if the door issue is sorted out without cost to the owner, then it will be of benefit to everyone:

We, the A2OC, will benefit as we will continue to have members and new comers, because people won;t be put off by the issue, otherwise, numbers will dwindle as potential new owners buy somethingelse that doesn't suffer this problem.

Audi too will benefit: just look at the numbers of people who have an A2 and then move on to another model in the Audi range. Also, if owners perceive Audi to be a company that actually does give a toss, then they will be more likely to stay with the brand and recommend it to others.

So, it's not as daft a request as it first appears.

Cheers,

Mike
Very true i wonder how many people have an A2 as a second car to a bigger Audi car in the Family ....

I just re-read your letter and was thinking that it's more likely that Mr Hicks would take the time to read a well constructed letter by yourself appealing for a reply on behalf of all the A2OC , Im sure that he would not want to be bombarded with lots of letters i think we should hold back on this unless it comes to the point where we feel that we are being ignored ....

I Know that im smitten with my A2 but heaven forbid one day that it dies and i had to buy another Audi the way Audi has treated the A2 marque it would make me seriously consider looking for something else .....

It will be very interesting to here his reply ....
 
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In a court of law, Audi would probably not have a leg to stand on. If there wasn't a problem with the doors, why did they develop a new design? I hope you get a reply though Mike.

RAB
Too True why did they bring this new door design out after the car had gone out of production ...
 
I echo everyone else Mike - a well constructed, well balanced letter that is factually based.

It would do Audi's image no harm at all to resolve the problematic poorly designed door hinge for those in and out of warranty and despite not yet being a suffering member myself; I thank you in advance for championing the cause.

Sometimes it is necessary and beneficial to go directly to the top and lets hope the same applies on this occasion.

Well done bud and lets hope their generosity extends to handing over the Autotrader award too!! ;)

Cheers,

Darren
 
Mike,

Thanks, an extremely well reasoned and expressed case - especially for a jury!

I must check my doors too......63k 2005 MY still in warranty, though how Audi UK would get their heads around a lhd 1.2 TDi claim on this issue would be something to see!
 
It'll be interesting to see if the letter actually reaches Mr Hicks or, as in so many large companies, any communication to the CEO is automatically routed through "customer relations" who "are responding on behalf of on behalf of..."
 
Totally agree with the sentatments of your letter Mike, hopefully this will focus there minds and get them to engaged in a positive manner.
 
Is this issue not covered by the 12 year body warranty as there is probably a corrosion issue here as well:

http://www.corrosion-doctors.org/Forms-fatigue/fatigue.htm#Models

This is the current Audi Warranty, from their website today:

Body Protection Warranty
All current Audi vehicles are fully protected during manufacture against rust attacking the internal cavities of the bodywork for 12 years from the date of first registration.
The only preconditions are:
The defect must be reported to a member of the Audi authorised network as soon as it is discovered. This must, of course, be within the warranty period
The perforation must not have been caused originally by damage, neglect, insufficient care or maintenance, or by external rusting
A member of the Audi authorised network must be advised about any rusting immediately
it is found
All body repairs will be carried out promptly in accordance with the manufacturer’s technical guidelines, using only approved parts and materials, in order to maintain the original level of anti-corrosion protection
Audi Warranty
General terms and conditions

RAB
 
RAB, you are quite right, and I am keeping that in reserve. You don't hit 'em with the baseball bat first, try the softly approach and only if that fails should you bring on the more effective weapons!

Cheers,

Mike
 
Thanks for helping on this problem. Verry good text. I am looking forward to see the answer...

André
 
It reads well, and I think it is an issue that needs addressing.

Havign spent some time in Audi HQ recently I am not sure of the responce you will get - they have marketting groups working on customer retention programmes - I suggested that they look at the dealer network as the biggest cause of customers walking away from the brand and suddenly senrior management are all agreeing that they get sh1t3 service from the dealer network when they have to use it ........ What is the course of action I hear you ask? Well they are going to continue pushing money at the customer retention programmes.......... They are clueless and need to learn from industries where customer satisfaction is paramount.
 
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