I should point out that, although it is a LOT of work for Tom to do the complete BOSE install, because he charges a very reasonable rate for his labours it does work out cheaper to get him to install an excellent BOSE system than to custom make door pods, buy custom speakers and head unit, amplifiers etc. etc. Having spent many years and £££s on car-hifi setups over the years, bang per buck the BOSE has to be up there at the top of the pile (bang per buck).
Yes, bass heads can get incredible sounds if you want to put huge amounts of sound deadening in your car and generally weigh it down, some of the systems I used to put in Passats weigh best part of 90kg - imagine that in an A2. The beauty of the BOSE is that you get a very rounded, and good range of frequencies - going for quality, not quantity (it's never going to win any SPL competitions), but you can listen to it for hours without getting sound fatigue.
The BOSE also has a great depth of sound.